Protect the exit multiple your product roadmap is quietly putting at risk.

Technical DD evaluates code quality and maintainability. Product DD evaluates roadmap and market fit. DesignOps DD evaluates whether the design organization can execute at the velocity, quality, and stability the exit narrative depends on. These three assessments are orthogonal, not competing. Tech DD tells you if the code is maintainable. Product DD tells you if the strategy is sound. We tell you if the team and system built to ship that strategy is stable.

Because they're inside the system they'd be assessing. Proximity makes structural friction hard to see from the inside, no matter how good the VP is — and their reporting line runs to the same CEO who owns the roadmap being assessed. We report only to you, the capital allocator — the same reason boards use an external financial auditor instead of asking the CFO to audit their own books. It's a structural safeguard, not a comment on anyone's ability.

Agencies are incentivized to prolong engagement and sell production hours. YouX Prime is an oversight function. We audit agencies and internal teams to verify they're delivering at the velocity and quality your investment thesis depends on. We don't design the assets; we verify the assets are built for capital efficiency and exit readiness.

We take money from one party: the client who hired us. No vendor fees, no commissions, no revenue share from anyone we recommend. And we don't do the fixing. Every SOW we sign puts execution explicitly out of scope — we diagnose and recommend; your team or your agency executes. That's not a positioning statement, it's a written exclusion in the engagement. That's what makes the scorecard worth having: we have no reason to be wrong in either direction. When a portfolio company comes back clean, we'll tell you it's clean and go away.

Because a model only knows what you put in front of it—and it won't tell you what you forgot to show it. Feed it a clean Jira export and it returns a clean-looking analysis, never flagging that velocity "looks fine" only because the team quietly stopped logging blocked tickets two quarters ago. The work isn't summarizing the data; it's knowing which data to distrust, and reading how product, engineering, and design actually hand off to each other—the procedural and political seams where value leaks, which don't appear in any single tool's export. Reading that gap is human judgment, not compute.

We audit operational systems, not opinions. We access raw data—Jira velocity metrics, Figma usage patterns, design system analytics—and use those findings in combination with supported observable evidence. Our frameworks are informed by building operational systems at Amazon, Sony, and Paychex that processed billions in transactions. We apply institutional-grade rigor to mid-market assessments.

No. We provide independent assessment and advisory services based on rigorous methodologies. Our role is to provide objective intelligence to inform your decisions. Final strategic and personnel decisions remain solely with you. While we apply financial modeling to demonstrate potential impact, these are illustrative estimates, not guarantees.

Our Executive Risk Briefing requires read-only access to project management tools, design infrastructure, and a product staging environment, plus completion of a confidential 20-item practitioner survey by 1–2 lead designers. No interviews or synchronous meetings with portfolio company staff are required at this tier. Full protocol engagements extend to stakeholder interviews and broader access, as specified in the SOW.

Engagement structure and investment levels are determined during initial consultation based on portfolio composition, complexity factors, and oversight requirements. We provide transparent fixed-fee proposals with clear deliverables and timelines. Volume arrangements are available for PE firms deploying governance across multiple portfolio companies.

Absolutely. Most PE firms begin with a single engagement to establish methodology. Upon successful completion, expansion to additional portfolio companies typically occurs within 3-6 months. We also offer a compressed Executive Risk Briefing as an entry point.